List of best advertising agencies in Zambia

Which advertising agencies are the best in Zambia? Get your brand, service and product known by potential customers through using advertising agencies in Zambia. Many advertising agencies are determined to offer flexible and high quality marketing for your business at a fair price.

best advertising agencies in Zambia
Image credit: Zam-List Advertising agency

Here is a list of some of the best advertising agencies in Zambia, known for their creative, digital, and strategic marketing services:

Top Advertising Agencies in Zambia

  1. Black Dot Media

    • Formerly D&C Saatchi & Saatchi, now affiliated with Publicis Africa Group.
    • Offers a wide range of services, including advertising, digital marketing, social media management, and brand development.
    • Renowned for its impactful campaigns and creative excellence

  2. Mluck Creative Advertising Agency

    • Specializes in outdoor advertising and digital marketing.
    • Known for integrating local cultural insights into their campaigns

  3. Sprout and Shout Marketing Solutions

    • Provides branding, media management, social media marketing, and event management services.
    • Focuses on customized solutions for brand growth

  4. Yamfumu Technologies

    • Combines technology and marketing to offer services like digital marketing, application development, and content creation

  5. Rideve Media

    • A dynamic firm offering PPC advertising, SEO, social media management, and content production.
    • Focuses on creating tailored solutions to enhance online visibility

  6. Lamasat Media

    • Provides full-service marketing with expertise in social media, graphic design, and content creation.
    • Works to build custom campaigns aligned with client budgets.

  7. DigitalBlue Media Limited

    • Focuses on digital branding and marketing solutions for both local and international clients.
    • Offers services such as website development and online reputation management.

  8. The AdBox Zambia

    • A full-service agency emphasizing creative and strategic advertising to help brands adapt to dynamic markets.
  9. Zam-List advertising agency.
  • Known for using advanced digital advertising methods in Lusaka.

Tips for Choosing an Agency

When selecting an advertising agency in Zambia, consider their industry experience, creative capabilities, strategic approach, and alignment with your business goals. Agencies like Black Dot Media and Mluck Creative stand out for their track record of success and innovative campaigns

Advertising tools commonly used in Zambia

Advertising tools commonly used in Zambia reflect a blend of traditional and modern methods to cater to diverse audiences across urban and rural areas. Here’s a breakdown:

Traditional Advertising Tools

  1. Billboards and Posters
    • Widely used for outdoor advertising, especially in urban centers like Lusaka and Ndola.
    • High visibility at strategic locations like highways and marketplaces.
  2. Radio and TV Ads
    • Radio remains a powerful tool due to its reach in rural areas.
    • TV ads are prominent in urban areas with access to platforms like ZNBC and DStv.
  3. Print Media
    • Newspapers and magazines like The Post or Times of Zambia cater to specific demographics.

Digital Advertising Tools

  1. Social Media Platforms
    • Facebook, Instagram, and Twitter are frequently used for targeted campaigns.
    • Platforms like TikTok are gaining traction among younger audiences
  2. Google Ads
    • Used for search engine marketing (SEM) and display advertising.
  3. Email Marketing and SMS Campaigns
    • These are popular for direct engagement, especially for promotions and event announcements.

Specialized Tools and Software

  1. Canva and Adobe Creative Suite
    • Used for graphic design and content creation.
  2. Hootsuite and Buffer
    • Social media management tools to schedule and analyze posts.
  3. Analytics Tools
    • Google Analytics and Facebook Insights for campaign performance tracking.
  4. Programmatic Advertising Platforms
    • For automated ad buying, particularly in high-budget campaigns.

Trends and Adaptations

Zambian businesses increasingly adopt digital tools alongside traditional methods to optimize their campaigns. As internet penetration grows, the focus shifts toward mobile-friendly advertising and influencer collaborations.


How much does it cost to advertise a business in Zambia?

The cost of advertising a business in Zambia varies widely based on the medium, target audience, and scale of the campaign. Below are some approximate costs for different advertising options:

1. Television

  • Local TV Channels:
    • Costs depend on the channel and time slot.
    • Estimated cost: $100–$500 per 30-second slot during prime time.
  • Production costs for TV ads range from $500 to $5,000, depending on complexity.

2. Radio

  • Popular among rural and urban audiences.
  • Estimated cost: $10–$50 per 30-second ad, depending on the station and time slot.

3. Newspapers

  • Zambia's leading newspapers (e.g., The Times of Zambia, Zambia Daily Mail):
    • Estimated cost: $200–$1,000 for a quarter-page to full-page ad.

4. Outdoor Advertising

  • Billboards:
    • Estimated cost: $500–$3,000 per month, depending on location and size.
  • Street banners and posters:
    • Prices start around $50 per poster.

5. Digital Advertising

  • Social Media Platforms (Facebook, Instagram):
    • Minimum spend of $1–$5 per day for small-scale campaigns.
  • Google Ads:
    • Costs vary based on keywords but typically start at $0.10–$1 per click.
  • Local digital platforms may charge $100–$500 for a featured article or banner.

6. Events and Sponsorships

  • Costs depend on the event's scale, but sponsoring local community or corporate events can range from $500 to $10,000.

Tips to Optimize Costs:

  • Start with a budget and prioritize platforms your target audience frequents.
  • Leverage partnerships with local influencers or community leaders to amplify reach.
  • Monitor and adjust campaigns regularly to maximize returns.